“Actors have agents, sports stars have agents, so why shouldn’t real estate agents have agents?” Penny Tarrant knows the real estate game inside and out. She’s been a real estate agent, an auctioneer and a growth strategist for the biggest names in corporate real estate, all before starting her real estate recruitment agency. Now, she and her team act as an independent sounding board for real estate agents considering their next career move or changing offices, assessing what the agent wants, what the landscape has to offer, and getting them the best opportunity. Here, she gives her pitch. Find out how talking to The Agent’s Agent could get you everything you want.

Firstly, the money

“Let’s not mess around, making the right move can mean seeing an annual pay rise of $50,000to $500,000 and beyond for a salesperson in this industry, just from a better commission split,let alone not losing money in the transition” says Penny. The Agent’s Agent team knows where the offices that get those opportunities are and how to manage the transition effectively.

We know what's behind the pitch

“No one sees more contracts or opportunities than us, the reality too, not the sales pitch,” says Tarrant. “There is so much difference office to office, and it’s near impossible for agents to navigate those differences from the outside. We know the nuances of the offices and the fine print of the opportunities. We know the current and up-to-date intel on which offices are putting in the work to take care of their agents, who’s invested in automated prospecting, lead generation, buyer management assistance and other technology that helps you turn over sales, down to what’s really going on in offices culturally, so it’s the right fit. Tell us what you want, and we’ll do all the hunting and opportunity gathering for you, so you don’t miss a beat with your selling.” Time is our most valuable resource, it makes sense to use it wisely.

Contract savants

“We have seen the contracts of the best sales agents and offices across Australia and New Zealand. We negotiated them! So we know what specifications you should and shouldn’t be putting in your contract,” says Tarrant. So often contracts are stock standard, but they should be completely bespoke and align with personal goals. They should also be different over time, and different market places. Often you just don’t know what’s possible or haven’t thought to ask. An agent can advise what should be included, what shouldn't be included and what you may not have thought to ask for.

If you know, you know

Agents most often move to grow: better experience, bigger sales, more prominence. When you're considering these things, you want a sounding board, but people outside the industry often don’t quite get it. Some people outside of the industry think a commission-only job is sheer insanity. Finding someone to talk to within the industry can be equally tricky, either because they’re part of your office and have a vested interest in you staying, or are also interested in making moves and are looking out for themselves. Having an agent means you have someone to talk through your unique situation and strategize how to make them happen. “We’re an independent party in your corner and acting only with your best interests at heart,” says Tarrant.“We’re also experts, so our advice is good advice. We know how to do this without costing your time, momentum, sales or money.”

It makes sense

Would any real estate agent worth their commission ever recommend someone sell their house without an agent? Definitely not, even if they are great negotiators in their chosen field, because it’s a specialist field. The same applies here. Making a career move without an agent could cost you tens of thousands of dollars in wasted time, wrong decisions and contract fine print. With an agent? That’s all taken care of. And the best part is, once a sales agent moves an agent stays in touch as a quasi insurance policy that everything gets delivered. No one likes to be that whiny new person in an office, so it’s great to have someone on your side you can get clarification from if anything isn’t as expected. Without an agent, you’re left hoping that people will deliver and very unsatisfied or out of pocket if they don’t.

Case in point

You like to see the proof, we get it, we do too. So take Elisa McMahon. Elisa was a very successful projects sales person in inner city Brisbane, but she wanted to pivot her career to residential real estate. She was advised by many (not experts) that it would be too hard and along haul. Then she spoke to Penny Tarrant who got to the bottom of what kind of business Elisa really wanted to build. With the idea fully formed, Penny brought to Elisa an opportunity and change strategy that resonated exactly to her personal and professional goals. Six months on, Elisa has sold 16 properties in a quarter totalling $345,000 GCI, including multiple residential properties, and has a solid pipeline of business. She has already cemented her place in a competitive residential market. "I couldn't be happier, I love my work environment and my business has launched so quickly I’m already looking to grow my team," says Elisa, "I'll never make a career move as a selling agent without consulting Penny again.”